As Japan beat the United States to win the World Baseball Classic (WBC), the world is paying attention to ‘Samurai Japan’.
‘Samurai Japan’ is not a nickname for the strong image of the national baseball team. It refers to the Japanese baseball team, but it is also a business model and brand that makes money through baseball. The ‘incident’ in which the Japanese baseball team, which won the 1st and 2nd WBC competitions, ended up in 3rd place in the 3rd competition in 2013, was the trigger to create Samurai Japan.
The Japan Baseball Organization (NPB) established the ‘NPB Enterprise’ in that year to exclusively manage the national team. Representatives from 12 clubs in Japan’s two major leagues serve as directors of the company. The former club also pledged to actively cooperate with the selection of its players for the national team. The full-time coaching system for the national team was officially introduced at this time. NPB legend stars Hiroki Kokubo and Atsunori Inaba went through Samurai Japan’s full-time directors. Head coach Hideki Kuriyama, who led the team to victory in this tournament, is the third coach.
The brand ‘Samurai Japan’ covers not only the adult national team featuring NPB players, but also the women’s national baseball team, the under-15 national team, the under-18 national team, the college baseball team, and the professional baseball team. Even when major international competitions are not held, he always manages the national team and prepares for upcoming competitions. After the season ends, friendly matches are held to generate revenue.
There is also a separate Samurai Japan website. The list of players who have passed through the past national team and the current status of the national team players are organized in detail. It means that we will perfectly build the history and database of the ‘belonging’ players like a company or club. The national team uniform was also integrated into one. The main team, women’s national team, youth national team and amateur national team all wear uniforms of the same design and color. It means to feel a sense of belonging, pride, and unity as a member of the Japanese national team.
An NPB official said,먹튀검증 “Samurai Japan means that there is a ‘special’ team composed of national representatives on top of the general professional team.” In fact, as Japanese children respect the national team players, they are enjoying a tremendous marketing effect.”
An official who worked for a Japanese Pacific League club in the past said, “The advantage of Japanese baseball is that the base of players is thick enough to create another national team of a similar level.” The difference between Japan and Korea is clear in terms of how many players there are.”